Everyone wants more new patients, right? I’m not sure I’ve ever met a dentist for the first time that didn’t express the need for more new patients as a vital part of the future success of their practice.
See If You Can Answer These Questions:
How is your phone being answered?
What percentage of new patients that call are actually scheduled?
How many of those that schedule actually show up?
Let me guess – as the dentist, you don’t have the answers to these critical questions. You really don’t have any way of knowing what opportunities you might be missing out on. What if you could double your new patients JUST by changing the way the phone is handled? You’d be amazed.
The Power of the Front Desk
Answering the phone is one of the most, if not the most important system in your practice. Yet when asked how that system is working, very few dentists have a clue. Out of sight, out of mind. Phone training is one of the most overlooked, yet one of the most essential systems in the practice.
We’ve seen how a change in front desk personnel drastically effect new patient flow.
Sometimes it’s very positive and the new patient numbers suddenly increase, but we’ve also seen the opposite – the faucet is immediately “shut off” and the only thing that has changed is the person answering the phone.
Don’t Forget about Referrals
Referrals can obviously have a huge effect on your new patient enrollment. We take what has been traditionally an awkward afterthought (asking for referrals) and turn it into part of the conversation you are already having with your patients. You’ll find that they’re honored that you would ask them to help grow your practice.
Increase Patient Loyalty
Even beyond the new patient experience – do you have an existing patient experience? What systems are in place that facilitate loyalty and ensure retention in a time where most dental practices have a very transient patient base?